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Free Campaign URL Builder

UTM Link Builder for Campaign Tracking

Build clean UTM tracking links for Google Analytics and other marketing platforms. Add source, medium, campaign, term and content parameters and copy the finished URL instantly.

✓ Google Analytics Ready ✓ Common Presets ✓ Instant URL Preview ✓ Copy Link

Build a Campaign URL

Fill in your destination URL and campaign details.

Campaign Parameters

Generated Campaign URL

Parameter Reference

  • utm_source: where the traffic comes from (google, newsletter).
  • utm_medium: the marketing medium (email, cpc, social).
  • utm_campaign: the specific campaign name.
  • utm_term: paid search keywords (optional).
  • utm_content: differentiates similar links or ads (optional).

Clean Tracking Links

Generate properly encoded UTM parameters every time, with no manual guesswork.

Google Analytics Ready

UTM links work directly with Google Analytics and most marketing platforms.

Common Presets

Quick-start presets for newsletter, social, paid search and display campaigns.

Campaign Testing

Use utm_content to A/B test different creatives or link placements.

Track What Works

See exactly which channels and campaigns drive real traffic and conversions.

Free & Instant

No sign-up required. Build as many campaign links as you need.

UTM Naming Best Practices

  • Use lowercase letters and underscores for consistency (e.g. spring_sale, not Spring Sale).
  • Keep a shared naming convention across your team to avoid fragmented reports.
  • Use utm_source for the platform, utm_medium for the channel type.
  • Avoid tagging internal links - UTM parameters are for external traffic sources.

UTM Link Builder FAQ

What is a UTM link?

A UTM link is a normal URL with extra tracking parameters added, so analytics tools can identify which campaign, source and medium sent the visitor.

Do UTM parameters affect SEO?

UTM parameters do not affect rankings, but avoid using them for internal links since they can create duplicate URL variations for the same page.

Which fields are required?

Website URL, campaign source, medium and campaign name are the core fields. Term and content are optional and mainly used for paid or A/B test campaigns.

Can I use this for social media links?

Yes. Tag links shared on social platforms with utm_source set to the platform name and utm_medium set to "social" to track their performance separately.

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